Great Lakes Angler Blog

Macks Lure Provides Support to Fathers In The Field

Monday, November 11, 2013
Share |

Wenatchee, WA - Promises are meant to be kept. If you intend to keep your promise of bringing home some fish, then you will want to use the Promise Keeper by Mack’s Lure on your next fishing outing.

This lure, appropriately named, will be helping the folks who brought it to market, keep a pledge their company made to fishermen when it first launched its business many decades ago.

Bob Schmidt and Promise Keeper

That company is Mack’s Lure, of Wenatchee, Washington. It all started way back in 1969. That’s when the late Vern McPherson first began selling his now world famous Wedding Ring spinners. Those who knew Vern McPherson and the other members of the McPherson family, valued their great faith, integrity, and innovative spirit. They weren’t worried about being politically correct, but biblically correct. They put God, family, and honor in the forefront of their business. Because of their personal faith and respect for their fellow man, customer service and product development were of the utmost importance. It remains that way today. 

“We’ve always strived to maintain the standards originally set by the McPherson family,” says Bob Schmidt, the current president of Mack’s Lure. “Some members of that family are still with us today.” 

Schmidt made an announcement that lends credence to his comments. 

“Effective immediately,” Schmidt says, “we’re pledging our financial support for the national “Fathers in the Field” program. From now on, a portion of the sales from each Wedding Ring Promise Keeper we sell will be donated to this wonderful and growing program.” “Those familiar with the Fathers in the Field program,” Schmidt says, “will likely also be familiar with its goals. They are to rekindle and establish the spirit of boys who have been abandoned by their fathers.” “These boys are to be mentored one-on-one in life skills through outdoor activities, and by sharing a Christian understanding of our heavenly Father’s love and sacrifice for his children. This new program ties right in with our efforts to maintain the standards of operation that have always played such an important role here at Mack’s Lure.”Readers can find complete details on this highly regarded program on the Internet at The Mack’s Lure Promise Keeper, has itself attracted the interest of anglers all around the country ever since its introduction some years ago. It embodies many of the fish attracting materials of the famous Wedding Ring, but is a lure that’s designed basically to be cast instead of trolled.

Dr. Jim Grassi, one of Mack’s Lure two Hall of Fame Fisherman (Stan Fagerstrom the other) developed the original Father/Child Fishing Program in 1981. After providing over 225 Father/Child Conferences, his organization transitioned into one of the largest men’s ministries (Men’s Ministry Catalyst) in the country.

Grassi and his ministry totally endorse the Fathers in the Field organization and its leadership. “When Jesus set out to find men to spread the Gospel he picked eight of his twelve disciples who happen to be fishermen.” In his new book The Spiritual Mentor, Grassi explains the similarities between fishermen and fishers of men (disciples). “Fishermen and spiritual mentors share several of the same traits. Both are inquisitive, focused, passionate, persistent, skillful, eager, risk takers, and have great faith. We need to remember that Jesus had a special place in his heart for children (Mt. 7:11& Mt. 19:14). Today, 41% of kids under eighteen years of age will go to bed without a biological father in the home. We need more mentors.”

About Mack's Lure

A company known for producing world famous fishing lures since 1969, Mack's Lure is based in Wenatchee, Washington. Best known for their “Wedding Ring” spinner and patented “Smile Blade”, the company’s focus is on producing innovative products coupled with outstanding customer service. All product lines are extensively field tested. They are proven fish catchers before they are brought to market. To learn more about Mack’s Lure, please visit

Recent Posts


John E. Phillips Absolute Outdoor, Inc. Fishing Clubs Bass lure Lake Ontario Fishouflage Bug repellent Smart Guide Publications Beckson Marine Stowaway Bag Plate Fort Wayne, Indiana Ascend Bheestie Bag Stabenow Glorvigen Wildlife Forever News/Social Boat Covers Hamlin RAT FINKEE AmVets Corey Schmidt Lake Superior Mazurek Insect repellent iPilot Matt Straw The Harry Lure Scott Glorvigen Video Odd'ball Fin Spin Accessories Kindle book Mercury Marine Volvo Penta Contaminants Whale Pumps Salmon Unlimited of Illinois Skamania Mania 1675 Pro Guide ice fishing, Bro Show, Traditions Media Chronglobal Wisconsin Radio PulseTech Owners tournament Lead Invasive species Milwaukee Journal-Sentinel Youth Macho Minnow toilet eZSplice marlin HELLA PFDs Ethanol thieves Beckson 360 Bass Pro Shops Four-Person Dome Tent with Screen Porch Ice Fishing Insurance Snow-Shoe Tip-Up Lake trout Extreme Baitcast Reel Smart Guide to Freshwater Fishing Hobie Pro Angler Asian carp PLB Fishing Patrick Hurst Buff Uncle Norm's Technology Side Imaging Tools Grunden's Barry Brown Marine Batteries Ranger VS1780 Boat lifts Free Fishing Weekend Tournament Aqua-Vu Glacier Glove Rescue tree stand injury Acme Lake Huron Walleye tournament Blue Heron Communications Promise Keeper Cannon Power Brandon Newby Pro Polish Bass Pro Shops Gift Card Faria Moisture Muncher Quantum award Seakeeper gyro Tim Popfinger LCWCC Home Port Marine Marketing Deep Sea Diver STRATTEC Trout Unlimited LOTSA Torpedo Divers Army Corp of Engineers Martin-Flory Costa Del Mar USCGA Size limits Storage Turning Point Props WeatherStation Skarlis jigs Berkley Safe boating AKOYA Ditty bag Bad Elf Ditch Forage Minnow Catfish InvisaSnap Marine Speakers VMC Foul weather gear Games Hobie Simrad Personal Flotation Devices Rippin Lips Tournaments Crankbait Net FRIDAY FUNNIES Boating safety Jonathon VanDam Shoremaster Hunting Aluminum Deep V Series Bro Brosdahl Airmar Evinrude Thermacell Smartfind S20 Personal AIS Beacon Rippin' Lips Spreads Boga Orca Fin System Homeport Marine Marketing MATE USA University of Buffalo Muskie Lure Lake of the Woods Lip-Stix High school bass fishing Bass Pro Shops iPad Bob Schmidt Big Bear Products News trailer tongue Camera mount Reese Lures Lakemaster Silver Horde USCG Gravity Kevin VanDam Legend Extreme Launch ramp radar Muscle Squared 65 NMEA Brite Wash Tides Z-Man clubs ABT U.S.S.A. Clay Dyer Radial SeaLife Cameras Mystery Tackle Box cruzin Soul5 Tackle Labs Micro-Mobile Pro Viewing Case Jack Links Grand Rapids Ultimate Outdoors Show CMP Global Shipping Black Earth Creek treestand injury Brad's DSC Rugged Shark Sport Shows Marine General Lund GPS for Lightning Connector Oshkosh Dollahon Alabama Rig Kevin Van Dam Ned Rig Wedding Ring Costa Speakers Chaco Michigan F-Series Storm Gear Andrew Dordek Magnum Flow-Troll Conservation Marathon Andrew Semprevivo PRADCO Beckson Marine Deck Plate Humminbird Michigan DNR ATV Headgear Sunstream Boat Lifts Mack's Lures Dave Mull Rovermax LR 100 Rough Weather Kill switch mudsnail Port of Indiana Mustad Personal Flotation Device Keep Kool Lighting Coleman cooler Dogs Michigan City, Indiana Future Fisherman Foundation On board Downriggers Gill NA Gull Lake Marine Monel Metal Sharpeners St. Croix Rods YUM Masters Walleye Circuit Apps Tip-Up Conservation Serious Shine spoon Rods Northwest Indiana Steelheaders MULL BLOG Rubrail Flat Slider 75 Lights BASSMASTER CLASSIC Tracker Marine Bait head Ice Features Audio tackle storage Gene Larew Water Buddies Wounded Warriors Knives ONIX spreader light Coleman METS Records Marcum Pop-Up LED Bowlights exotic invader Marine NewsWire BOLT Padlock Earth Day iPilot Link St. Croix TRAC Ecological Jeff Wenzel hardbaits thieves trailer tongue Marine Radio Betsy Boat US Onyx Grady-White Shoes Dunkirk, NY LineGrabber inReach NAIFC Championship sunglass Scholarship Normark Triton Boats KVD Speedbag Brian "Bro" Brosdahl Traditions Media Plano Mack's Lure Jeff Gustafson WileyX The Conference & Event Center Niagara Falls Beckson Marine LineSnubber EZ BoatPort Yamaha Ultimate Flannel Shirts Aqualuma Cliff Pace Kayaks Boat maintenance Autotether Shock Wave Minnesota Navigation Frabill GPS Speedometer EZ Splice Fasteners Streams Bass fishing redfish great lakes DuraSafe Lake Erie Lake Michigan WFN Telescoping JIggler Long Rod Boating boat rental Vick BoatUS Aqua Vu Aquatic AV Wake Fishing Niagara Falls ABT X-2 Countdown BoatUS Angler Pharmaceuticals Scott Martin Fiberglass tiller Dan Egan Jeff's Tackle Shop Frigibar Balog spinning rod OHIO EZ Dock Chicago barrier Mary Snyder bimini top ChartSelect Catch & Cook Louie Stout Dogwood Canyon Trail Runs Electronics Multi-species Rushton Gregory Black Velvet Sun protection Sportsman's rights Tight Lines Jewelry Tournament Grade Circle Hooks Walleye Sunglasses FLW Raritan Slide Moor Fish Hawk XD4 Multitools Slender Spoon Gear Cabela's KVD Ultracoat Safety Bristol Bay Salmon Lake Assault Ranger Aluminum Deep V Series JVD Topwater ASA Swedish FireKnife SOG Lund Boats Alaskan Footwear Innovative Outdoors Boat names Lowrance McMurdo Kayak Synergy Outdoors MUSHING RedHead YUMphibian Reef Runner Mike Seymour Mark Chmura Fiberglass boat Venice, Louisiana Bug bite relief Bait Rigs Wind Power Yamaha ATV USSA Olcott, NY Brian Brosdahl Davis Instruments Greater Niagara Fishing & Outdoor Expo Tackle Bag Angler 175T Fuel Shelter Costa Sunglasses USO Custom Jigs & Spins Mr. Twister Indiana DNR Oculus Rain suit Bibs Minn Kota Contest Mosquito repellent Salmon Knife sharpening SeaEra QC Husky Jerk Beckson Marine Stowaway Bag Plates and Kits Steve Wood Bait Holder La Mar Evolve Northland Line Recycle Bin JBL Mark Zona exotic species Traxstech MWC Iaconelli Ryan Kleckner Angler Marsh Madness Dave Genz Bethel University Traditions Bass Pro Gary Dollahon Dollohan Hevi-Beads Coast Guard Okuma Up Stream Hydration Back Pack Alaska iPhone Practical Sailor Tommy Skarlis splice Plano Synergy Oakley Sunglasses theft Dave Mull Blog New Zealand Fish America Foundation Walleyes 580P lenses Swim bait Milennia MIL-iDock Brown trout Rapala Extended Warranty Optima Wild River series Line Tom Neustrom ShowSpan Lock Trade Shows CUSTOM JIGS 'N' SPINS One-Handle-Does-It-All System Honda blue marlin Gunnison, CO Legend Gold Swanson-Russell Larson Electronics Bass Nautical Marine Lighting Mag Light Whistler Spoon Rain gear Titan Chain New York Swim Whizz Jerky Kurt Mazurek Accon Marine weather Princecraft Baitcast Fishing Pole BBQ Lighter fitness Ranger Matt Serbenski Green Bay South Haven, Michigan Global Spectrum Goby South Haven Church Tackle National Guard Todd Sokolow Air show EVOLVE FISHING CO Grab Rail Soo Locks Full Throttle Boats New Lures Whale Manistee Blue Collar Outdoors River Fishing Ravenswood Media ODNR LakeMaster Western States Version Delorme DuraSafe Electronics Lock Sheldon's binoculars Clam TRAC Rig'N Tails Side Thruster Prosepec Electronics Team Aqua-Vu Izaak Walton League Endura Weather Buoy Interlux IGFA Green Bay, Wisconsin B.A.S.S. Plano Tackle Boxes KVD Speedbag Wormfile Spencer Yachts Sphaera Bristol Bay YUM Dinger Soft Jigwobbler BASSMASTER Great Lakes Troller Shurhold Gary Giudice Ranger Boats Chatterbait Holland Chargers Deck Plate Tyee Ryan Wilson dock lines CLASSIC Strike King