Great Lakes Angler Blog

MULL BLOG Baits that Talk to You

Monday, November 04, 2013

SUFFOLK, NY – Outdoor writers and editors get a lot of press releases in their email inboxes, and quite a few of them end up in the little cyber trashcan. But every once in awhile, one comes across the computer screen that trips the trigger, so to speak, showing some new item that just tells a guy it's going to work. This happened last week with a release from the EVOLVE Fishing Co., known for innovative soft plastics like the VibraGRUB, DarkStar Swimmer and KOMPAK Craw. The release announced its subsidiary, Soul5 Tackle Labs, is now shipping hardbaits and one in particular, the Flat Sider 75,  is easy to envision hanging out of a steelhead's mouth. 


Flat Sider 75s

The company calls the Flat Sider 75 "a hybrid lipless, lipless, flat-side, squarebill, and traditional shallow crank combined, drawing from the best, fish-catching characteristics of each." That's a little misleading. It's basically a thin, deep-bodied crankbait with an oyster-style bill, and it rattles. The video on the Evolve website shows it in action at different speeds. I'm pretty sure some of my steelhead addict buddies who like to troll into the current are going to have some ready to go in their winter fishing boats. The company also says the bill "maintains the rolling, swimming action seen in a standard round-bill, but flares out at a wide angle to capture some of the cover-deflecting qualities of a square bill." That will make it good for avoiding some river-bottom snags. The bait dives to four feet deep, which will make it great for low-water situations. I'm thinking some of the colors are going to be hot for offshore trolling for steelhead and early-spring trolling for cohos, too. Watch it in action here.

The company has some other new hardbaits, too, and they look like they'll find fans around the Great Lakes--especially the SoulJerk 115. It's kind of talking to me, too. Check out the SoulJerk in action here.

SoulJerk 115


  Read Full Story

Recent Posts


Legend Extreme Jeff Wenzel River Fishing Aqua-Vu Wounded Warriors Mack's Lures Sphaera Tournaments Dogwood Canyon Trail Runs Shelter Sport Shows Wisconsin PFDs Blue Collar Outdoors iPhone BoatUS Angler Chronglobal Pharmaceuticals thieves trailer tongue Free Fishing Weekend AKOYA Aqualuma Coleman cooler Baitcast Fishing Pole BBQ Lighter Rippin' Lips LOTSA Lake Superior Tracker Marine AmVets Promise Keeper Walleye Wake Fishing DuraSafe John E. Phillips Power Fiberglass tiller Buff Dollohan Plano Topwater Bheestie Bag Deck Plate Clam Fishouflage FLW Mag Light Brite Wash Magnum Flow-Troll Insurance LCWCC Electronics Catch & Cook Gunnison, CO Walleyes inReach exotic invader Macho Minnow Accon Marine Okuma marlin Fish America Foundation Stabenow USSA Corey Schmidt Mercury Marine Oculus Fuel Dave Genz Kindle book Legend Gold Bro Brosdahl Owners tournament Beckson Marine Martin-Flory Tournament Grade Circle Hooks USCG Camera mount spinning rod Matt Serbenski Whale Pumps sunglass Milennia MIL-iDock Betsy Ravenswood Media Alaskan Oakley Sunglasses tackle storage Line Recycle Bin Shipping Pro Polish Olcott, NY USCGA Tim Popfinger Micro-Mobile Pro Viewing Case Mosquito repellent DSC Shurhold Angler 175T Whistler Spoon Larson Electronics Gary Giudice Frabill Games Trout Unlimited Black Earth Creek Ascend Footwear Shoremaster Husky Jerk Bethel University Aquatic AV MWC Beckson Marine Deck Plate MULL BLOG Mystery Tackle Box Whale Future Fisherman Foundation Wedding Ring HELLA Gary Dollahon Rovermax LR 100 spoon JVD Spencer Yachts Downriggers PulseTech Trade Shows OHIO Seakeeper gyro Bait Holder Gene Larew Rugged Shark Bad Elf ice fishing, Bro Show, Traditions Media Mary Snyder Tyee 580P lenses iPilot Link Kevin Van Dam Lake trout Quantum Personal Flotation Device The Conference & Event Center Niagara Falls Dave Mull RAT FINKEE Scholarship St. Croix Knife sharpening MATE USA Lock Tommy Skarlis exotic species Salmon Milwaukee Journal-Sentinel Tackle Bag Cliff Pace Boat US Greater Niagara Fishing & Outdoor Expo ASA Rig'N Tails Todd Sokolow Bass fishing New Lures Navigation Louie Stout Autotether Jeff Gustafson Sharpeners Muscle Squared 65 Frigibar Beckson Marine Stowaway Bag Plate Chicago barrier Dollahon InvisaSnap Vick Bob Schmidt Hamlin Balog Lund EZ BoatPort Soo Locks Dave Mull Blog Keep Kool PLB blue marlin Fiberglass boat Chargers radar thieves Marine Speakers Telescoping JIggler Long Rod Conservation EZ Splice Fasteners Volvo Penta Kayaks Michigan City, Indiana EVOLVE FISHING CO FRIDAY FUNNIES Dunkirk, NY toilet Alabama Rig Contest Rescue EZ Dock 360 Aqua Vu Coast Guard Beckson Plano Tackle Boxes Lights Safe boating Marine NewsWire Bass Pro Storage KVD redfish Homeport Marine Marketing Deep Sea Diver Earth Day Evolve Lake Assault Church Tackle Hevi-Beads Costa Headgear KVD Speedbag Bristol Bay Grady-White Barry Brown Marine Wildlife Forever Ultimate Flannel Shirts Marcum RedHead KVD Speedbag Wormfile dock lines boat rental Normark Angler Slide Moor Boat maintenance Practical Sailor Ranger Foul weather gear Matt Straw BASSMASTER Ned Rig LineGrabber Simrad CUSTOM JIGS 'N' SPINS Northwest Indiana Steelheaders Streams Marine General Lund Boats Safety Kevin VanDam Soft Jigwobbler Contaminants Brown trout One-Handle-Does-It-All System clubs Sportsman's rights YUM Jonathon VanDam National Guard bimini top Masters Walleye Circuit Tools Mr. Twister SeaEra QC Walleye tournament Clay Dyer Yamaha Rods McMurdo High school bass fishing Boating safety Mack's Lure Launch ramp Extended Warranty CMP Global Great Lakes Troller NMEA Thermacell Kurt Mazurek Strike King splice Bait Rigs Lighting Skarlis St. Croix Rods Steve Wood IGFA Boat lifts LineSnubber Mustad Rain suit Bass lure Rough Weather VMC Shoes Big Bear Products Indiana DNR great lakes Michigan ShowSpan Moisture Muncher Youth eZSplice Sunstream Boat Lifts ABT Ethanol PRADCO The Harry Lure weather Multitools Skamania Mania Lake Erie Air show Fish Hawk XD4 Hunting Technology Ryan Kleckner Glacier Glove CLASSIC Triton Boats Z-Man Muskie Lure Tom Neustrom Lures WFN Accessories Bristol Bay Salmon Lake Ontario Patrick Hurst fitness La Mar Silver Horde Raritan Gravity Serious Shine Brian "Bro" Brosdahl Acme Jack Links Sunglasses Ultracoat Prosepec Electronics Ditch Marsh Madness Yamaha ATV Wind Power Tournament Iaconelli Pop-Up LED Bowlights Lake Huron Tip-Up Grand Rapids Ultimate Outdoors Show Boats Rapala Up Stream Hydration Back Pack Wild River series Smartfind S20 Personal AIS Beacon TRAC Ecological Scott Glorvigen Sheldon's Chaco Boat names Coleman Airmar Full Throttle BoatUS award Odd'ball Fin Spin Mazurek Bug repellent ChartSelect Blue Heron Communications Holland Uncle Norm's Size limits Lip-Stix Green Bay, Wisconsin Smart Guide Publications Swim Whizz iPilot Asian carp Brad's Dan Egan Costa Sunglasses Bass Pro Shops Four-Person Dome Tent with Screen Porch Bug bite relief Swanson-Russell Lead Swim bait Bass Pro Shops Gift Card Home Port Marine Marketing Venice, Louisiana Apps Video Dogs Andrew Semprevivo Innovative Outdoors Rubrail Multi-species Insect repellent Rippin Lips Boat Covers Evinrude Davis Instruments Kill switch On board Nautical tree stand injury MUSHING Global Spectrum Michigan DNR Lowrance Speakers WeatherStation BASSMASTER CLASSIC Gill NA Turning Point Props jigs Absolute Outdoor, Inc. NAIFC Championship WileyX Bass Custom Jigs & Spins Army Corp of Engineers treestand injury Orca Fin System Shock Wave Humminbird Ranger VS1780 Jeff's Tackle Shop Extreme Baitcast Reel ATV theft Personal Flotation Devices Black Velvet Fishing Clubs Scott Martin Team Aqua-Vu METS South Haven, Michigan Jerky Andrew Dordek F-Series Storm Gear Minnesota Kayak hardbaits Gull Lake Marine Swedish FireKnife Interlux cruzin Salmon Unlimited of Illinois Soul5 Tackle Labs GPS for Lightning Connector Costa Del Mar TRAC binoculars Rushton Gregory Audio Goby mudsnail Lakemaster Ice Fishing ABT X-2 Countdown Hobie Pro Angler Slender Spoon B.A.S.S. Invasive species JBL Mike Seymour Marine Lighting Traditions Torpedo Divers Water Buddies Ryan Wilson Reef Runner Optima Brandon Newby Reese Minn Kota Lake Michigan New Zealand Knives Mark Zona Fort Wayne, Indiana Smart Guide to Freshwater Fishing Monel Metal Crankbait Net Green Bay Port of Indiana Synergy Outdoors Izaak Walton League SeaLife Cameras 1675 Pro Guide Conservation Marathon spreader light Onyx New York Bait head Chatterbait Faria Northland Bass Pro Shops GPS Speedometer YUMphibian Titan Chain Traditions Media Plano Synergy Alaska Oshkosh Catfish Lake of the Woods Forage Minnow News/Social Line Ditty bag Glorvigen Radial USO YUM Dinger Traxstech Brian Brosdahl STRATTEC Niagara Falls Honda News Tides LakeMaster Western States Version Fishing Cannon Endura SOG University of Buffalo Manistee Cabela's Side Thruster Sun protection iPad Spreads Delorme Boating U.S.S.A. Boga trailer tongue Ranger Boats DuraSafe Electronics Lock South Haven Radio Mark Chmura ONIX Berkley Beckson Marine Stowaway Bag Plates and Kits Records Ice Features Tight Lines Jewelry Grab Rail Marine Radio Princecraft Hobie Aluminum Deep V Series Grunden's Weather Buoy Gear BOLT Padlock Bibs Side Imaging Ranger Aluminum Deep V Series Snow-Shoe Tip-Up Flat Slider 75 Rain gear ODNR Batteries