MANISTEE, MI – As boat owners prepare to put their vessels away for the season, many choose shrink wrap.  But, users must remember that to keep protected assets in top condition, their boats need some air.   Read Full Story

Imagine yourself outdoors in wintery conditions, trying to focus on the task at hand despite the constant reminder of the bitter cold. You want to endure, but the piercing cold is nipping away at your feet, making it difficult to focus on your work, your fishing line or the trophy buck that could show up at any minute. ThermaCELL Heated Insoles are the solution that will transform how you spend time outdoors, whether for work or play.   Read Full Story

DAYTONA BEACH, FL – At this year’s American Sportfishing Association (ASA) International Convention of Allied Sportfishing Trades (ICAST) event July 13 – 15 in Las Vegas, Costa Sunglasses made it all about the ladies.  The company debuted its four new women’s sunglass styles – Hammock, Little Harbor, Tippet and Islamorada – at the show, and garnered a best new product award.    Read Full Story

COLUMBIA, IL – It’s a product that is sure to heat up the way people sit through cold weather outdoor activities. The Chaheati All-Season Heated Chair is similar to many of the lightweight, collapsible canvas chairs owned by millions nationwide. But what sets Chaheati apart is its cordless carbon fiber, non-wire heating elements throughout. The patent-pending technology offers four temperature settings ranging from 98° up to 145°F and heats up in less than 20 seconds. The Chaheati is designed for use in a variety of settings such as camping, tailgating, 
hunting and cool weather sporting events.  Read Full Story

With little doubt, center-pin combos featuring smooth, single-action reels and super long rods have become the real deal for catching steelhead and more with float rigs in Great Lakes tributaries.  Read Full Story

Bionic Ice Braid is a premium, no-stretch superline that incorporates Northland Fishing Tackle’s advanced 4-Carrier Balanced Braid Technology. Constructed with micro-sized deniers of PE fibers, it provides anglers with a rounder, limper and tougher braid with thread-like diameters down to ½-pound test.  Read Full Story