Three sizes and 10 color patterns are available for the new Storm Swimmin’ Stick, which ought to appeal to a wide range of Great Lakes Anglers, whether they’re trolling up shallow for beach-hugging brown trout or casting for roving smallmouth on flats.  Read Full Story

OK, it looks a lot like a Heddon Tadpolly, but with a realistic eyeball and cooler colors. It’s probably no great stretch to figure that there is a Heddon connection, since both Lindy and Heddon are under the lure giant PRADCO’s umbrella.The lure is going to gain fans among both river steelhead trollers and springtime coho seekers out on big water, and you can see an impressive video of it catching walleyes at River Rocker on Leadcore.  Read Full Story

NEW RICHMOND, MI -- Cranks are working on the Kalamazoo River here as Capt. Tony Wolte of Frostbite Charters shows steelhead Number Two after less than an hour of fishing this morning.  Read Full Story

With little doubt, center-pin combos featuring smooth, single-action reels and super long rods have become the real deal for catching steelhead and more with float rigs in Great Lakes tributaries.  Read Full Story

Well, since that initial test run, all I can say is that—in the interest of fairness and experimentation—we have tried most of these “alternative” theories, including, but not limited to, wholly empty ones and even the one that “accidentally” got doused in Milwaukee’s Best (we happened to have a can of the discount beer aboard). While they all work, and work well, the one we always came back to was the original. Naked. Cheap tuna. The ol’ KISS theory; Keep it Simple, Stupid, seemed to prove true once again.   Read Full Story

Any self-respecting and stereotypically frugal Norwegian worth his weight in lutefisk remembers when he sees a price tag he thinks is preposterous. And while this event was now years ago, I remember like it was yesterday the inner battle in my head as I held that shiny black and yellow “Brad’s Super Bait Cut Plug” packaging in my hand.  Read Full Story

Ahwahnee, CA – ABT Lure Company’s new “ABT Hybrid Shad” combines the enticing action of a swimbait with the diving qualities of a crankbait.  Read Full Story