Great Lakes Angler Blog

MULL BLOG Baits that Talk to You

Monday, November 04, 2013

SUFFOLK, NY – Outdoor writers and editors get a lot of press releases in their email inboxes, and quite a few of them end up in the little cyber trashcan. But every once in awhile, one comes across the computer screen that trips the trigger, so to speak, showing some new item that just tells a guy it's going to work. This happened last week with a release from the EVOLVE Fishing Co., known for innovative soft plastics like the VibraGRUB, DarkStar Swimmer and KOMPAK Craw. The release announced its subsidiary, Soul5 Tackle Labs, is now shipping hardbaits and one in particular, the Flat Sider 75,  is easy to envision hanging out of a steelhead's mouth. 


Flat Sider 75s

The company calls the Flat Sider 75 "a hybrid lipless, lipless, flat-side, squarebill, and traditional shallow crank combined, drawing from the best, fish-catching characteristics of each." That's a little misleading. It's basically a thin, deep-bodied crankbait with an oyster-style bill, and it rattles. The video on the Evolve website shows it in action at different speeds. I'm pretty sure some of my steelhead addict buddies who like to troll into the current are going to have some ready to go in their winter fishing boats. The company also says the bill "maintains the rolling, swimming action seen in a standard round-bill, but flares out at a wide angle to capture some of the cover-deflecting qualities of a square bill." That will make it good for avoiding some river-bottom snags. The bait dives to four feet deep, which will make it great for low-water situations. I'm thinking some of the colors are going to be hot for offshore trolling for steelhead and early-spring trolling for cohos, too. Watch it in action here.

The company has some other new hardbaits, too, and they look like they'll find fans around the Great Lakes--especially the SoulJerk 115. It's kind of talking to me, too. Check out the SoulJerk in action here.

SoulJerk 115


  Read Full Story

Recent Posts


Promise Keeper Dollahon Brown trout Kevin Van Dam Pharmaceuticals DuraSafe Onyx Ned Rig Aqua Vu InvisaSnap Brian Brosdahl Wisconsin Skarlis fitness EZ BoatPort Streams Glorvigen eZSplice EVOLVE FISHING CO Snow-Shoe Tip-Up Bug repellent Quantum Michigan City, Indiana JBL Personal Flotation Devices Hobie Bro Brosdahl Homeport Marine Marketing Sun protection CLASSIC Todd Sokolow Lund Boats Humminbird Fiberglass boat YUMphibian 1675 Pro Guide La Mar Legend Extreme University of Buffalo PFDs Rugged Shark Wedding Ring Spencer Yachts Lund Dunkirk, NY Husky Jerk Blue Collar Outdoors Deep Sea Diver Blue Heron Communications WFN U.S.S.A. Chicago barrier Reese Sportsman's rights Macho Minnow LOTSA Ranger Aluminum Deep V Series Sheldon's Rippin Lips Marine Lighting Izaak Walton League F-Series Storm Gear Launch ramp Coleman cooler Smart Guide to Freshwater Fishing Boating safety Tackle Bag Records Bass fishing Personal Flotation Device Manistee Gill NA EZ Dock Kayak Topwater Brad's Beckson Marine Full Throttle Holland Gravity Raritan METS Asian carp Lake Michigan Rubrail Odd'ball Fin Spin Aquatic AV Lip-Stix Batteries Custom Jigs & Spins Boats Bass Pro Shops Gift Card Crankbait Net Wounded Warriors South Haven Oculus Sunstream Boat Lifts Swim Whizz KVD Speedbag Wormfile Green Bay cruzin Bass Church Tackle New Lures Fort Wayne, Indiana Water Buddies Scott Glorvigen Berkley iPilot Link Fuel Electronics Autotether Balog Fishing iPad tree stand injury News River Fishing Ditty bag Lights Tom Neustrom Rippin' Lips Storage Mark Chmura redfish Knife sharpening Magnum Flow-Troll Lowrance Team Aqua-Vu Sphaera Niagara Falls Youth Shoes MATE USA Tournament Grade Circle Hooks Muskie Lure great lakes Davis Instruments AKOYA Great Lakes Troller Camera mount Ice Features SeaEra QC GPS Speedometer Mystery Tackle Box Traditions Insect repellent Rain suit B.A.S.S. Strike King Gary Giudice VMC Sunglasses Kurt Mazurek Scott Martin Forage Minnow Side Imaging Size limits ATV PRADCO Titan Chain Wild River series Ultimate Flannel Shirts Yamaha ATV Clay Dyer Video Ravenswood Media ODNR Gene Larew News/Social KVD Future Fisherman Foundation Dogwood Canyon Trail Runs Thermacell Evinrude SOG Technology Kill switch Big Bear Products Ditch Rig'N Tails OHIO Practical Sailor Andrew Semprevivo BoatUS Mazurek Kevin VanDam Trout Unlimited Matt Straw Ryan Kleckner Air show Whistler Spoon St. Croix The Harry Lure FRIDAY FUNNIES Chargers exotic species Ultracoat 360 Venice, Louisiana Nautical Okuma Footwear Angler 175T KVD Speedbag Oakley Sunglasses Up Stream Hydration Back Pack Side Thruster Speakers Iaconelli Mustad TRAC Plano Tackle Boxes binoculars FLW BoatUS Angler Seakeeper gyro Torpedo Divers Army Corp of Engineers Conservation Endura Lake Assault IGFA Milwaukee Journal-Sentinel Boat maintenance Michigan DNR Tides Bheestie Bag Bait head Tools ABT X-2 Countdown Dave Mull Blog spreader light Rushton Gregory Mark Zona Mosquito repellent Uncle Norm's Jeff Gustafson Flat Slider 75 Beckson Fish Hawk XD4 Boat names bimini top trailer tongue Bug bite relief Whale Slender Spoon Legend Gold Radio Chatterbait Louie Stout MWC theft Triton Boats Walleye tournament Radial Hobie Pro Angler BASSMASTER tackle storage weather Kindle book boat rental Bait Holder Silver Horde Gary Dollahon Ranger VS1780 BASSMASTER CLASSIC Rough Weather Optima Gull Lake Marine Cannon Delorme Jack Links RAT FINKEE thieves Lead Ethanol Bethel University High school bass fishing Tracker Marine Catch & Cook Stabenow Angler Wildlife Forever The Conference & Event Center Niagara Falls Baitcast Fishing Pole BBQ Lighter Shock Wave Fish America Foundation LCWCC Evolve Barry Brown Marine Marine Radio Kayaks BOLT Padlock Trade Shows Glacier Glove iPilot Tournament Turning Point Props Ryan Wilson CMP Global Plano Rovermax LR 100 Multitools Mag Light 580P lenses Audio marlin Alaskan Gunnison, CO Innovative Outdoors Michigan Clam clubs Black Earth Creek HELLA Minnesota sunglass Muscle Squared 65 Beckson Marine Stowaway Bag Plates and Kits Marine General Corey Schmidt Faria Bristol Bay Traditions Media Costa NAIFC Championship Games Wind Power Airmar Indiana DNR Buff Grab Rail Global Spectrum Brandon Newby Safe boating Lake Huron Gear Grady-White Extreme Baitcast Reel Orca Fin System Marcum Beckson Marine Stowaway Bag Plate Acme Dave Genz Pop-Up LED Bowlights Costa Del Mar Masters Walleye Circuit Grand Rapids Ultimate Outdoors Show Tim Popfinger Interlux Brian "Bro" Brosdahl RedHead Shoremaster Line Recycle Bin spinning rod Soo Locks Wake Fishing splice Traxstech Dogs Swanson-Russell mudsnail USCG Extended Warranty Lake Erie Slide Moor Salmon Unlimited of Illinois Olcott, NY Power DSC Lake trout GPS for Lightning Connector Salmon Port of Indiana Keep Kool USO Costa Sunglasses Line ShowSpan Rapala John E. Phillips Bad Elf Fishouflage iPhone Downriggers Synergy Outdoors PLB Hevi-Beads ChartSelect Milennia MIL-iDock Lock Earth Day Insurance Invasive species Aqualuma Greater Niagara Fishing & Outdoor Expo LineGrabber EZ Splice Fasteners SeaLife Cameras ice fishing, Bro Show, Traditions Media Northwest Indiana Steelheaders Hamlin Northland STRATTEC Telescoping JIggler Long Rod Steve Wood Serious Shine WeatherStation Coast Guard Lake of the Woods Aluminum Deep V Series Tyee Deck Plate Jeff's Tackle Shop Cabela's AmVets Rescue ONIX Dollohan Accessories Princecraft Swim bait Marine NewsWire Lures Moisture Muncher YUM Dinger Martin-Flory Aqua-Vu Reef Runner Frigibar Betsy Dan Egan hardbaits Foul weather gear Shurhold Bass Pro Shops Four-Person Dome Tent with Screen Porch Alaska Larson Electronics Weather Buoy Prosepec Electronics Fishing Clubs Jonathon VanDam Tight Lines Jewelry Micro-Mobile Pro Viewing Case Accon Marine Matt Serbenski Jerky Black Velvet USSA Jeff Wenzel Green Bay, Wisconsin Chronglobal jigs Bristol Bay Salmon Monel Metal New York Spreads Yamaha Vick LakeMaster Western States Version Rain gear Grunden's Navigation toilet USCGA Mack's Lures dock lines Lakemaster Headgear South Haven, Michigan Minn Kota Bass Pro Shops Boat lifts Marine Speakers One-Handle-Does-It-All System Shipping Safety Absolute Outdoor, Inc. PulseTech Free Fishing Weekend award MUSHING Bait Rigs Boga Tommy Skarlis TRAC Ecological Ascend Shelter DuraSafe Electronics Lock Bass lure Plano Synergy On board MULL BLOG WileyX Walleyes Mack's Lure NMEA Contaminants Ranger McMurdo LineSnubber Apps Marsh Madness Oshkosh Bob Schmidt inReach New Zealand Whale Pumps Lake Superior Contest CUSTOM JIGS 'N' SPINS Bass Pro Hunting Mary Snyder Knives Coleman Scholarship Beckson Marine Deck Plate Chaco Soft Jigwobbler Smart Guide Publications Andrew Dordek Multi-species Fiberglass tiller Lake Ontario Tip-Up Tournaments Smartfind S20 Personal AIS Beacon blue marlin Lighting Volvo Penta spoon Bibs ASA Boat US Skamania Mania National Guard thieves trailer tongue Ice Fishing Normark Swedish FireKnife Ranger Boats exotic invader Brite Wash Mike Seymour Boat Covers Alabama Rig Frabill Catfish JVD Patrick Hurst Z-Man Mr. Twister Home Port Marine Marketing ABT Walleye Dave Mull Goby Rods Cliff Pace Soul5 Tackle Labs Honda treestand injury Simrad St. Croix Rods Mercury Marine Sport Shows Owners tournament Boating Pro Polish Conservation Marathon YUM Sharpeners radar