"The Harry Lure is a lure developed in New Hampshire by a guy named Harry Ellison," says Jeff O'Connor, who runs Jeff's Tackle Shop in New Hampshire and retails a variety of tackle at jeffstackleshop.com. "I bill it as one of the most versatile lures you'll ever own because you can do so much with it. While most fishermen use it to troll, it's just as effective as a jig and a conventional casting bait. Its unique shape and design give it action conventional spoons just can't match." Read Full Story

Six-pack Special: Best Harry Lures for Great Lakes Anglers
Wednesday, June 27, 2012
Fishing a Slow Death with a Smile!
Thursday, March 01, 2012
WENATCHEE, WA – Mack’s Lure Inc. has released the Smile Blade Slow Death Rig, which combines two of the hottest fishing innovations in the walleye fishing world; the patented Smile Blade® and the Slow Death hook. Read Full Story
NEW: Northland Live Forage Rippin' Shad
Thursday, December 22, 2011
Bemidji, MN – The LIVE-FORAGE® RIPPIN’ SHAD is the newest addition to Northland’s LIVE-FORAGE ReplicaSeries line of products. It is a lipless rattle bait that combines lifelike HD Fish-Photo-Image patterns and shad profile with the super-sonic vibration produced by clacking internal rattles. Northland says it won’t take you long to know that this lure’s on a roll! Read Full Story
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