COLLIERVILLE, TN – Building on the growing popularity of its predecessor, the Caffeine Shad, Strike King Lure Company is excited to introduce the brand new Swimming Caffeine Shad to the fishing world!   The Swimming Caffeine shad is a baitfish-profiled soft plastic bait that has swimming action built into the tail design.   Read Full Story

I eagerly opened the email from Ms. Cara Clark earlier this morning. She’s the lady who sends out press releases for the Bass Anglers Sportsman’s Society, (B.A.S.S. of course) to see how well GLA contributor Jonathon VanDam had fared in the first day the Bassmaster Elite Series’ Green Bay Challenge on Lake Michigan yesterday. He’s in 7th place! His five smallmouth weight of 17 pounds, 11 ounces was just 2 pounds, 5 ounces behind leader Aaron Martens.  Read Full Story

COLLIERVILLE, TN – The Shadalicious swimbait from Strike King has been a favorite of anglers targeting multiple species throughout the world since its introduction. Its soft texture and hollow-bodied design allows it to swim with an uninhibited motion more to resemble live bait. Its colors were very precise, and allowed for any forage or water color scenario. The Shadalicious was initially offered in four sizes and all were very popular. Eventually, the big swimbait craze cooled off and most bass anglers found different ways to apply the mid-sized baits for most situations.  Sales of the largest version, the 6.5” model, declined and it was removed from the lineup.  Read Full Story