Great Lakes Angler Blog

Plano Molding and Synergy Outdoors Form Plano Synergy Holdings

Tuesday, October 15, 2013

PLANO, IL – Plano Molding Company (Plano) and Synergy Outdoors are pleased to announce a newly formed strategic merger called Plano Synergy Holdings.  Plano is a leading brand in the fishing accessories market, and is the premier supplier of outdoor sports storage systems.  Synergy Outdoors is a market leader in hunting-related products, and is home to a portfolio of market leading brands, including Wildgame Innovations, Barnett Outdoors, Ameristep Hunting Products, Flextone Game Calls, Halo Optics and Evolved Harvest & Habitats.  Together, the companies will form one of the leading platforms in the outdoor products industry and will be ideally positioned to accelerate growth both organically and via acquisition.


Based in Plano, Illinois, and founded in 1932, Plano is recognized as the leading brand in fishing and fall sports markets where it proudly supplies tackle boxes, bait storage, gun cases, archery cases, and Frabill branded ice fishing, landing nets and live bait storage products. It also produces cases for cosmetics, tools and crafts, as well as storage containers and shelving for home and office.  Plano is currently owned by management and the Ontario Teachers’ Pension Plan.


Synergy Outdoors, based in Baton Rouge, Louisiana, and founded in 2002 by Ryan Busbice, has grown rapidly since inception by developing industry leading brands, focusing on product innovation, and reliably delivering for its retail customers.  Ryan, along with his brother Matt and father Bill, star in the hit television show “Wildgame Nation” which airs on the Outdoor Channel.  Ryan and Matt will assume senior management positions with the combined company, and will join as significant shareholders in Plano Synergy Holdings.


“The Plano management team and I are extremely excited to be partnering with Ryan and Matt Busbice along with the wide range of talented personnel across Plano Synergy Holdings” stated Tom Hurt, the Company’s President and CEO. Hurt added, “We look forward to working together to grow both the exciting Synergy portfolio of brands and Plano’s heritage brands to their full potential.  We plan to continue our dedication to exceeding our customer expectations in product innovation, market leadership and world-class customer service.  An exciting new journey has just begun for our companies, our valued associates and the many market leading brands under the Plano Synergy umbrella.”


Ryan Busbice said “Over the last decade we have sought to bring our passion for hunting to the marketplace by developing innovative products that make hunters more successful in the field.  This combination will allow us to move towards our long-term vision of becoming a true year-round leader in the broader outdoor industry.  Plano Synergy Holdings will be well positioned with leading brands across both hunting and fishing product categories.  I am thankful for the true dedication of the Synergy team over the years, and I now look forward to also working with Tom Hurt and the rest of the Plano team to continue to serve our dedicated consumers and valued retail partners.”

  Read Full Story


Recent Posts


Cabela's LineGrabber METS Slide Moor Sphaera Martin-Flory Ryan Wilson Gene Larew B.A.S.S. EZ Dock Contaminants Tides ABT X-2 Countdown Ditch Dogs Ascend Tackle Bag Bass Pro Shops Pop-Up LED Bowlights Wisconsin Asian carp Micro-Mobile Pro Viewing Case Cliff Pace St. Croix Olcott, NY Team Aqua-Vu Salmon Unlimited of Illinois Topwater Walleye iPilot Link CLASSIC Dunkirk, NY theft Dave Genz Shoes Sharpeners Ice Features Marine General South Haven, Michigan bimini top Water Buddies Line Moisture Muncher Gary Dollahon On board Electronics spinning rod Chronglobal MATE USA PRADCO Simrad BOLT Padlock Costa Del Mar Fiberglass tiller Skamania Mania Accon Marine DuraSafe Electronics Lock Spreads Alaskan Tommy Skarlis Swedish FireKnife Bass Pro Shops Gift Card Kurt Mazurek Mystery Tackle Box Ranger Legend Gold Patrick Hurst LineSnubber Army Corp of Engineers Jonathon VanDam Bass Pro spreader light Wake Fishing Rough Weather Beckson Marine Deck Plate Brown trout Baitcast Fishing Pole BBQ Lighter Custom Jigs & Spins Bethel University Wind Power EZ Splice Fasteners Chargers Strike King Games Fish Hawk XD4 thieves Aquatic AV Accessories Insurance Boating safety weather Trout Unlimited Green Bay, Wisconsin Lake Assault Sheldon's U.S.S.A. Northwest Indiana Steelheaders blue marlin Kill switch Power IGFA Extended Warranty 360 YUMphibian Aqualuma Plano Rods mudsnail Goby Lights Gunnison, CO Okuma Tournament Grade Circle Hooks Soft Jigwobbler Invasive species Lake Ontario Deep Sea Diver Skarlis trailer tongue Boat US Ryan Kleckner Grunden's Milwaukee Journal-Sentinel 1675 Pro Guide JVD KVD Speedbag Jeff's Tackle Shop ONIX dock lines Hobie Pro Angler Streams Keep Kool Whistler Spoon Lake Huron Legend Extreme Lowrance thieves trailer tongue Hunting Wedding Ring Andrew Semprevivo Traditions Bass lure Apps YUM Bug bite relief KVD Speedbag Wormfile Audio Future Fisherman Foundation Michigan marlin John E. Phillips tackle storage Venice, Louisiana Macho Minnow Jack Links Ethanol Spencer Yachts ShowSpan Innovative Outdoors Conservation Walleyes Marcum Northland USCGA Minn Kota exotic species Pharmaceuticals Lighting Niagara Falls Yamaha iPad Tip-Up Mark Chmura New York Buff Muscle Squared 65 Tools Slender Spoon Kindle book treestand injury Rubrail Oculus Traxstech boat rental Bait Holder PLB Telescoping JIggler Long Rod Downriggers Bob Schmidt Bait head Grady-White Odd'ball Fin Spin FLW Homeport Marine Marketing LCWCC Rippin Lips High school bass fishing Mark Zona Mike Seymour Davis Instruments Ditty bag The Conference & Event Center Niagara Falls Lip-Stix National Guard Coleman News/Social Interlux Knife sharpening Navigation Safe boating MWC Andrew Dordek Home Port Marine Marketing Prosepec Electronics Swanson-Russell Earth Day Rugged Shark Glacier Glove Side Thruster Titan Chain Evinrude Wounded Warriors Tim Popfinger Up Stream Hydration Back Pack Brandon Newby Clam USSA Scott Martin AmVets Contest Mosquito repellent toilet Jeff Gustafson Onyx One-Handle-Does-It-All System Fort Wayne, Indiana Dave Mull Shock Wave Side Imaging Forage Minnow Green Bay LOTSA Vick Brad's Mazurek ODNR Synergy Outdoors Reese Dollahon Shelter Rapala exotic invader Radial Alabama Rig hardbaits Beckson Marine Stowaway Bag Plate KVD Scholarship Traditions Media Boats STRATTEC Port of Indiana McMurdo Kevin VanDam Mary Snyder Boating Bristol Bay Salmon Costa Shurhold Volvo Penta Dogwood Canyon Trail Runs Storage Salmon Soo Locks Rippin' Lips Fiberglass boat Chaco Rain gear OHIO Jeff Wenzel BASSMASTER Marine NewsWire USCG Blue Collar Outdoors Bait Rigs Kayaks Oshkosh Marsh Madness Sun protection Whale Pumps Tight Lines Jewelry TRAC Wildlife Forever Frabill Air show Brite Wash Rain suit Turning Point Props Headgear Cannon CMP Global Betsy Bass Pro Shops Four-Person Dome Tent with Screen Porch Faria RAT FINKEE Reef Runner Ultimate Flannel Shirts Michigan DNR Gear Frigibar Magnum Flow-Troll PulseTech Muskie Lure Husky Jerk Balog Alaska Nautical Weather Buoy Greater Niagara Fishing & Outdoor Expo Mr. Twister Lakemaster Boat names University of Buffalo Quantum F-Series Storm Gear Ranger Boats Records Boat lifts Knives JBL Lock RedHead Soul5 Tackle Labs Chicago barrier Great Lakes Troller Monel Metal Brian "Bro" Brosdahl Tracker Marine Autotether fitness Lake Erie Louie Stout Walleye tournament Barry Brown Marine USO ATV Delorme ice fishing, Bro Show, Traditions Media Serious Shine Lund BoatUS Angler Technology Torpedo Divers Oakley Sunglasses Smartfind S20 Personal AIS Beacon Insect repellent Glorvigen redfish News Mustad NAIFC Championship Bug repellent The Harry Lure Todd Sokolow Stabenow NMEA Shipping Yamaha ATV PFDs Launch ramp eZSplice DuraSafe cruzin Beckson Marine Stowaway Bag Plates and Kits Jerky Church Tackle Bass fishing Beckson YUM Dinger Endura Corey Schmidt TRAC Ecological Tyee Lake trout SOG WileyX Orca Fin System Angler 175T Gull Lake Marine Hamlin Dollohan Ice Fishing Gill NA Chatterbait splice Lake Superior GPS Speedometer Rig'N Tails Mack's Lure Brian Brosdahl New Lures Humminbird Ranger Aluminum Deep V Series Absolute Outdoor, Inc. Z-Man Dave Mull Blog Deck Plate Sunstream Boat Lifts Silver Horde Rescue La Mar Dan Egan iPilot Fish America Foundation Batteries Matt Straw Trade Shows Larson Electronics Lead Multi-species Coast Guard Flat Slider 75 Izaak Walton League Bro Brosdahl Smart Guide to Freshwater Fishing Boat Covers Footwear Rushton Gregory clubs Lake of the Woods MULL BLOG 580P lenses Gravity jigs radar Fishing Clubs Speakers Catch & Cook Plano Tackle Boxes FRIDAY FUNNIES Sport Shows Raritan Snow-Shoe Tip-Up Big Bear Products Fishouflage Plano Synergy Hevi-Beads Aqua Vu Bibs great lakes Swim bait Boga Optima Thermacell Matt Serbenski Sunglasses Normark Blue Heron Communications Safety ChartSelect Indiana DNR DSC Lures Masters Walleye Circuit Holland Marine Speakers MUSHING Gary Giudice InvisaSnap Kayak Sportsman's rights SeaLife Cameras Iaconelli Uncle Norm's Aluminum Deep V Series Global Spectrum Whale Full Throttle Swim Whizz Radio ABT Evolve Size limits binoculars award Grand Rapids Ultimate Outdoors Show WFN Line Recycle Bin inReach Manistee Mercury Marine Seakeeper gyro tree stand injury Berkley Ultracoat Aqua-Vu Acme Tournament Tom Neustrom LakeMaster Western States Version Personal Flotation Devices Scott Glorvigen Conservation Marathon Personal Flotation Device BoatUS Grab Rail Black Velvet Angler Steve Wood BASSMASTER CLASSIC Foul weather gear Hobie Camera mount EVOLVE FISHING CO spoon Kevin Van Dam Youth VMC Bristol Bay Lund Boats Black Earth Creek Fuel Mag Light Ned Rig Minnesota South Haven Free Fishing Weekend Mack's Lures Costa Sunglasses Honda Tournaments ASA Lake Michigan Catfish Princecraft Airmar Smart Guide Publications Beckson Marine River Fishing SeaEra QC Fishing WeatherStation Ravenswood Media sunglass Rovermax LR 100 Michigan City, Indiana Triton Boats Pro Polish Wild River series Promise Keeper St. Croix Rods Extreme Baitcast Reel CUSTOM JIGS 'N' SPINS AKOYA Boat maintenance GPS for Lightning Connector Coleman cooler New Zealand EZ BoatPort Crankbait Net Multitools Video iPhone Bass Marine Radio Marine Lighting Practical Sailor Bad Elf Owners tournament Bheestie Bag Clay Dyer HELLA Milennia MIL-iDock Ranger VS1780 Shoremaster