Great Lakes Angler Blog

Plano Molding and Synergy Outdoors Form Plano Synergy Holdings

Tuesday, October 15, 2013

PLANO, IL – Plano Molding Company (Plano) and Synergy Outdoors are pleased to announce a newly formed strategic merger called Plano Synergy Holdings.  Plano is a leading brand in the fishing accessories market, and is the premier supplier of outdoor sports storage systems.  Synergy Outdoors is a market leader in hunting-related products, and is home to a portfolio of market leading brands, including Wildgame Innovations, Barnett Outdoors, Ameristep Hunting Products, Flextone Game Calls, Halo Optics and Evolved Harvest & Habitats.  Together, the companies will form one of the leading platforms in the outdoor products industry and will be ideally positioned to accelerate growth both organically and via acquisition.


Based in Plano, Illinois, and founded in 1932, Plano is recognized as the leading brand in fishing and fall sports markets where it proudly supplies tackle boxes, bait storage, gun cases, archery cases, and Frabill branded ice fishing, landing nets and live bait storage products. It also produces cases for cosmetics, tools and crafts, as well as storage containers and shelving for home and office.  Plano is currently owned by management and the Ontario Teachers’ Pension Plan.


Synergy Outdoors, based in Baton Rouge, Louisiana, and founded in 2002 by Ryan Busbice, has grown rapidly since inception by developing industry leading brands, focusing on product innovation, and reliably delivering for its retail customers.  Ryan, along with his brother Matt and father Bill, star in the hit television show “Wildgame Nation” which airs on the Outdoor Channel.  Ryan and Matt will assume senior management positions with the combined company, and will join as significant shareholders in Plano Synergy Holdings.


“The Plano management team and I are extremely excited to be partnering with Ryan and Matt Busbice along with the wide range of talented personnel across Plano Synergy Holdings” stated Tom Hurt, the Company’s President and CEO. Hurt added, “We look forward to working together to grow both the exciting Synergy portfolio of brands and Plano’s heritage brands to their full potential.  We plan to continue our dedication to exceeding our customer expectations in product innovation, market leadership and world-class customer service.  An exciting new journey has just begun for our companies, our valued associates and the many market leading brands under the Plano Synergy umbrella.”


Ryan Busbice said “Over the last decade we have sought to bring our passion for hunting to the marketplace by developing innovative products that make hunters more successful in the field.  This combination will allow us to move towards our long-term vision of becoming a true year-round leader in the broader outdoor industry.  Plano Synergy Holdings will be well positioned with leading brands across both hunting and fishing product categories.  I am thankful for the true dedication of the Synergy team over the years, and I now look forward to also working with Tom Hurt and the rest of the Plano team to continue to serve our dedicated consumers and valued retail partners.”

  Read Full Story

Recent Posts


St. Croix Rods Simrad Synergy Outdoors Future Fisherman Foundation PRADCO Kayaks Northwest Indiana Steelheaders Mack's Lure METS ice fishing, Bro Show, Traditions Media Line Games Rods thieves trailer tongue MATE USA Power Kevin VanDam Holland tree stand injury Triton Boats EZ BoatPort Forage Minnow Michigan City, Indiana LCWCC Coleman South Haven, Michigan Micro-Mobile Pro Viewing Case Bass Pro Shops Marine Speakers Wounded Warriors award ABT Conservation Marathon Goby Fishouflage Bro Brosdahl 360 Beckson Marine Dogwood Canyon Trail Runs Accon Marine ODNR Michigan Trade Shows tackle storage Shoes Alaskan McMurdo Rescue RedHead Wedding Ring Grunden's Storage Hobie Pro Angler Homeport Marine Marketing Keep Kool ChartSelect USSA Accessories Traditions Raritan Bheestie Bag Jack Links Gear Tracker Marine JBL Lip-Stix Grady-White B.A.S.S. binoculars Gary Giudice Audio Gene Larew News spoon Grab Rail South Haven Trout Unlimited CUSTOM JIGS 'N' SPINS Kurt Mazurek Lead Ravenswood Media Aqua-Vu Slide Moor The Conference & Event Center Niagara Falls Yamaha ATV Manistee Legend Gold Whistler Spoon Michigan DNR Lund Boats Marsh Madness Fiberglass tiller ONIX Ultracoat Bass Dave Mull MUSHING VMC CMP Global Bass lure BOLT Padlock marlin exotic invader Walleye Soft Jigwobbler Shelter Snow-Shoe Tip-Up Ultimate Flannel Shirts Soul5 Tackle Labs Swedish FireKnife iPilot Hamlin Beckson Marine Stowaway Bag Plates and Kits Quantum Oakley Sunglasses Brian "Bro" Brosdahl BASSMASTER Milennia MIL-iDock Mike Seymour Brad's Frabill Bass Pro Shops Gift Card Niagara Falls On board Beckson Marine Stowaway Bag Plate Berkley Camera mount Marine General YUMphibian Mustad Lock Youth Mr. Twister Salmon Unlimited of Illinois Extreme Baitcast Reel F-Series Storm Gear iPilot Link splice Ethanol Silver Horde LakeMaster Western States Version Turning Point Props Andrew Dordek Davis Instruments Monel Metal Knives EZ Dock One-Handle-Does-It-All System Home Port Marine Marketing Size limits Steve Wood hardbaits Swim Whizz Ranger Aluminum Deep V Series Corey Schmidt Mazurek Scott Glorvigen Stabenow Ascend EZ Splice Fasteners High school bass fishing Plano Tackle Boxes Lights Traxstech Topwater great lakes clubs blue marlin New Zealand Mack's Lures Electronics Shoremaster MULL BLOG Tides Moisture Muncher Marine Lighting Glorvigen Chaco Jonathon VanDam Mosquito repellent WileyX WeatherStation Brown trout Bug repellent Bethel University Tackle Bag Shock Wave Radial Princecraft Ryan Kleckner Kindle book Gull Lake Marine Boat lifts Muskie Lure Angler 175T Boating USO Slender Spoon Navigation The Harry Lure Wisconsin treestand injury Practical Sailor Uncle Norm's Chicago barrier Indiana DNR River Fishing Deck Plate Bug bite relief LineSnubber Oculus Gary Dollahon weather Lake Erie Traditions Media Prosepec Electronics Smart Guide to Freshwater Fishing Interlux inReach Speakers BASSMASTER CLASSIC Bristol Bay Church Tackle Wind Power Normark Costa Sunglasses Bait Holder DuraSafe Asian carp Cannon Vick Hunting Scholarship Lakemaster Tight Lines Jewelry Downriggers Custom Jigs & Spins thieves Fishing Clubs Scott Martin cruzin SeaEra QC Ranger SeaLife Cameras Spreads dock lines Soo Locks Jeff's Tackle Shop Rapala Walleyes sunglass Bass Pro Shops Four-Person Dome Tent with Screen Porch Smartfind S20 Personal AIS Beacon Insurance Bob Schmidt Humminbird Sportsman's rights Telescoping JIggler Long Rod PFDs Dollohan Boat maintenance radar Titan Chain Milwaukee Journal-Sentinel Fish America Foundation Dogs Contest MWC Shipping St. Croix KVD Speedbag Wormfile Z-Man Mag Light Rugged Shark Sport Shows Sun protection Ice Features Fort Wayne, Indiana Foul weather gear Izaak Walton League Husky Jerk GPS Speedometer Promise Keeper Whale Pumps Multi-species Yamaha Jeff Wenzel DuraSafe Electronics Lock Tim Popfinger Strike King Marine Radio Beckson Pro Polish Barry Brown Marine Gravity University of Buffalo Rain suit Nautical Boats LineGrabber Costa Tools Jeff Gustafson BoatUS OHIO Weather Buoy Lake Michigan fitness Skamania Mania iPhone PLB Rain gear Tournament ASA Boat names USCG Sheldon's Extended Warranty Kevin Van Dam Orca Fin System Tom Neustrom Okuma Odd'ball Fin Spin HELLA New York Plano Andrew Semprevivo Glacier Glove Streams Cliff Pace IGFA Bad Elf Side Thruster Plano Synergy eZSplice Mark Zona Brite Wash Lures Bait Rigs Up Stream Hydration Back Pack Chatterbait Coast Guard Crankbait Net Rippin' Lips Marcum Clay Dyer jigs Wake Fishing Bass fishing Wild River series Greater Niagara Fishing & Outdoor Expo Evolve Reef Runner Buff Dave Genz Minnesota Lake Huron Catch & Cook Black Earth Creek Delorme Magnum Flow-Troll Ice Fishing Aqualuma spinning rod Mark Chmura Matt Serbenski Sunstream Boat Lifts Tip-Up Serious Shine Kill switch Boating safety Batteries Dunkirk, NY Grand Rapids Ultimate Outdoors Show Lake Superior Personal Flotation Device Ditty bag Honda Larson Electronics ATV Sunglasses Records FLW Conservation Volvo Penta Cabela's Boat US FRIDAY FUNNIES John E. Phillips Earth Day Pharmaceuticals Air show Faria Swim bait Bibs Ranger VS1780 Seakeeper gyro Rippin Lips Lake Ontario Baitcast Fishing Pole BBQ Lighter Endura Shurhold NMEA ABT X-2 Countdown Line Recycle Bin Port of Indiana KVD Ditch RAT FINKEE Chargers Rig'N Tails Matt Straw Lund Contaminants ShowSpan Bait head Northland InvisaSnap Lighting exotic species Louie Stout Kayak 580P lenses Team Aqua-Vu Reese Rushton Gregory Radio BoatUS Angler Lake Assault Aquatic AV Side Imaging Rough Weather Green Bay EVOLVE FISHING CO TRAC Ecological Venice, Louisiana Patrick Hurst STRATTEC Smart Guide Publications boat rental Beckson Marine Deck Plate NAIFC Championship Jerky Global Spectrum Evinrude Absolute Outdoor, Inc. Minn Kota Mary Snyder Fuel YUM Airmar Green Bay, Wisconsin Footwear Catfish Rubrail TRAC Innovative Outdoors redfish Hevi-Beads AKOYA Full Throttle Marine NewsWire spreader light Salmon Balog Bass Pro Ned Rig Multitools mudsnail Mystery Tackle Box Tournaments Dan Egan SOG Owners tournament Video Macho Minnow Onyx KVD Speedbag U.S.S.A. La Mar Safety Legend Extreme Pop-Up LED Bowlights Acme DSC Boga Launch ramp Fishing Insect repellent Wildlife Forever Big Bear Products Alaska Blue Heron Communications Gill NA Dollahon theft Whale Knife sharpening Costa Del Mar Chronglobal Free Fishing Weekend Coleman cooler Fish Hawk XD4 Thermacell Autotether Torpedo Divers Dave Mull Blog Brandon Newby Army Corp of Engineers PulseTech Martin-Flory Invasive species Technology Deep Sea Diver Lake trout Great Lakes Troller Sharpeners Gunnison, CO Sphaera Personal Flotation Devices Aqua Vu Water Buddies Tyee Olcott, NY GPS for Lightning Connector Angler Lowrance toilet Headgear Rovermax LR 100 Hobie Mercury Marine WFN Boat Covers News/Social Todd Sokolow Apps bimini top Frigibar Blue Collar Outdoors Lake of the Woods Clam Tournament Grade Circle Hooks Fiberglass boat Tommy Skarlis Skarlis Flat Slider 75 Oshkosh Ryan Wilson Swanson-Russell AmVets 1675 Pro Guide CLASSIC Muscle Squared 65 Bristol Bay Salmon Spencer Yachts LOTSA Optima New Lures Betsy Iaconelli iPad Safe boating National Guard Walleye tournament Black Velvet USCGA Aluminum Deep V Series Alabama Rig Masters Walleye Circuit trailer tongue JVD Ranger Boats YUM Dinger Brian Brosdahl