Great Lakes Angler Blog

MULL BLOG Baits that Talk to You

Monday, November 04, 2013

SUFFOLK, NY – Outdoor writers and editors get a lot of press releases in their email inboxes, and quite a few of them end up in the little cyber trashcan. But every once in awhile, one comes across the computer screen that trips the trigger, so to speak, showing some new item that just tells a guy it's going to work. This happened last week with a release from the EVOLVE Fishing Co., known for innovative soft plastics like the VibraGRUB, DarkStar Swimmer and KOMPAK Craw. The release announced its subsidiary, Soul5 Tackle Labs, is now shipping hardbaits and one in particular, the Flat Sider 75,  is easy to envision hanging out of a steelhead's mouth. 


Flat Sider 75s

The company calls the Flat Sider 75 "a hybrid lipless, lipless, flat-side, squarebill, and traditional shallow crank combined, drawing from the best, fish-catching characteristics of each." That's a little misleading. It's basically a thin, deep-bodied crankbait with an oyster-style bill, and it rattles. The video on the Evolve website shows it in action at different speeds. I'm pretty sure some of my steelhead addict buddies who like to troll into the current are going to have some ready to go in their winter fishing boats. The company also says the bill "maintains the rolling, swimming action seen in a standard round-bill, but flares out at a wide angle to capture some of the cover-deflecting qualities of a square bill." That will make it good for avoiding some river-bottom snags. The bait dives to four feet deep, which will make it great for low-water situations. I'm thinking some of the colors are going to be hot for offshore trolling for steelhead and early-spring trolling for cohos, too. Watch it in action here.

The company has some other new hardbaits, too, and they look like they'll find fans around the Great Lakes--especially the SoulJerk 115. It's kind of talking to me, too. Check out the SoulJerk in action here.

SoulJerk 115


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