Gibbs Acquisition Co. Inc. (dba Gibbs Delta or “Gibbs”) strengthens its position as a national multi-environment tackle company through the acquisition of Great Lakes-based Advance Tackle Inc. (dba Michigan Stinger or “Stinger”).
British Columbia, BC
With the strategic acquisition of Stinger, customers of Gibbs and Stinger have access to a broad assortment of fishing tackle specifically tailored to ocean, river, and lake environs.
Whether the application is trolling, casting, jigging, bottom, float, and/or ice fishing Gibbs has unique and regionally relevant products and knowledge. The acquisition also lends Gibbs a physical presence in the heart of the Great Lakes region that allows for local expertise, innovation, and customer connections.
“Through this acquisition, 112-year old Gibbs is acquiring a customer-centric company that has a rich history of personal service, high trust, and proven tackle,” said Rob Campbell, President of Gibbs Acquisition Co. Inc. “With the added horsepower of Gibbs’ time-tested innovation, sales & marketing, and logistics expertise we look forward to continuing to grow our collective customer base and relentlessly focusing on the fishing lifestyle.”
“The ability for all customers to purchase tackle for fresh and saltwater, across multiple applications and species within one purchase order is a key focus for us. The addition of Stinger products and their Great Lakes customer base is truly exciting”, stated Rob Alcock, COO of Gibbs.
Stinger will maintain its presence in Michigan.
Rob Bellmore, who will continue to lead the day-to-day operations as General Manager said,
“I'm extremely excited about this new partnership. After the last couple years of extremely good seasons, we wanted to see just how much larger Michigan Stinger can get and we are confident we will collectively bring it to a new level of product availability and development.”
Gibbs is quickly expanding its footprint in freshwater based fishing products, specifically in North America through both strategic acquisitions of established brands and, organically via key sales personnel. Building on over a century of success, entrepreneurial spirit and flexibility, Gibbs remains focused on meaningful partnerships with customers and employees.
Those that are seeking partnership with Gibbs, email firstname.lastname@example.org.
ABOUT GIBBS DELTA TACKLE
Gibbs is a 112-year old fishing tackle manufacturer with sales across the United States, Canada, and parts of Western Europe and Russia.
Wholesale customers range from large distributors, national retailers (“big box”), specialty and independent retailers. The Company offers over 5,000 SKUs of fishing tackle across 6 wholly owned brands (Gibbs, Delta, O’Ki, Rhys Davis, Zak, Stinger) and is the Canadian distributor for Silver Horde and Yamashita.
The Company is based in Delta, British Columbia, Canada.
More information on Gibbs can be found at www.gibbsdelta.com as well as on Facebook and Instagram under Gibbs Delta.
ABOUT ADVANCE TACKLE INC.
Advance Tackle Inc. started in the basement of a house 40 years ago with a passion for Salmon fishing.
Today, the family business of Stinger has become a household name in the Great Lakes with over 5,000 options of trolling spoon combinations and over 400 flasher patterns. The Company primarily sells within the United States but have also sold to trolling markets worldwide.
Advance Tackle Inc. is based in Traverse City, Michigan, USA.
More information on Advance Tackle Inc. can be found at www.mistinger.com